The Foundation To Marketing, the missing link to creating successful marketing campaigns, and taking campaigns and strategies with mediocre results to great results!
“Increase Your Leads And Sales By Understanding Why Your Marketing Strategies Are Failing & Knowing How To Fix Them; And Knowing How To Set Up Effective Strategies For Your Specific Business!”
Especially with the offline business, marketers are putting in place marketing strategies with very little understanding of the key elements and the many factors to marketing an offline business and are either getting mediocre results or are completely bombing!
I can't help every business, not enough time in the day, so I created this course which reveals the biggest and most common mistake marketers are making...
More...
The Foundation To Marketing Should Be A Required Course For These 3 Groups Of People…
There's Far More To Marketing Than Just The Strategy And These Are Things Not Being Taught In Courses Today.
By Not Knowing These Additional "Key" Elements You’re NOT Learning From Other Marketing Courses It's Costing You Many Sales And Is Dramatically Affecting Your Marketing Results!
Dear Business Owner, Marketer, Entrepreneur;
Since the late 90's with the introduction of the internet so much changed in the world of marketing. The biggest change I've seen is the massive number of people who buy a marketing course and then present themselves as marketing expert to business owners as they try to sell this new skill they just learned to business owners.
First, let me just say, there is so much more to marketing than just knowing one or two marketing strategies.
So very much more!
It's very frustrating! Because of this it cause me to go from putting carefully designed, business specific marketing strategies in place to fixing the marketing someone else put in place because they didn't do it right for one of numerous reasons.
Marketing is specific to the type of business (niche) so it's far from being a one-size fits all process. It requires understanding the businesses market place, their sales process and a number of other factors if you're going to put in the right strategies and put them in correctly.
When I ran across these businesses who had backyard marketers helping them I would just shake my head with the stuff I saw.
One other thing became very clear to me... these marketers do not understand the offline business and how, depending on the niche, the strategy may require some additional tweaking.
I know what these so-called marketers are learning. Over the past 20 years I've purchases hundreds of marketing courses. Hey, I'll be the first to admit that I'm a marketing junkie. I love marketing and the important impact it makes in a business. For one, and this is a biggie, it's the literal key to a well structured businesses success.
Let me share a little about myself so you see I'm very qualified to have this conversation with you...
My 37 Years Of Marketing Experience With The Many Successes I've Had, and The Massive Amount Of Money & Time I've Invested To Master Marketing Qualifies Me To Have This Discussion With You!
Okay, who am I to make such a statement. My name is Bradley Chesnut. I’ve spent the last 37 years mastering marketing and copywriting. My parents, my uncle's and my grandparents are all independent business owners. I was raised and groomed to be a business owner with everyone important to me and who I respect around me being a business owner. I knew this was my destiny.
Knowing this, I also knew that the key to success in business, any business, was marketing. It wasn't enough to have a great product or service. You had to know how to market it.
My very first mentor was Jay Abraham the greatest marketer in existence. Not doing anything half assed I went to his $25,000 protégé live training course. It was a MBA level training class!
From there I started studying under Dan Kennedy who’s one of the greatest copywriters in the world. Copywriting is using words, images and more to compel people to an action. It's all about the creation of the marketing piece that goes with the marketing strategy.
I knew it took knowing both, marketing strategies to include business optimization strategies and it took copywriting which is the art of crafting marketing pieces which compel people to an action.
I heavily invested into learning marketing and copywriting.
I took these skillsets and, making a long story short, I took my very traditional business I was a partner in back in 1985 and increased their revenue by over 20 times, and then we created offices in 9 more locations in a very strategic way. The business was wildly successful blowing the minds of our competitors!
But none of that would've possible if I hadn't invested into marketing and copywriting, and learning how to do it right.
Like I stated above, I knew very early on that the key to success with any business hinged on its ability to effective market the business and their products and services. Marketing is bluntly the difference between those who succeed and those who fail. I've watched this point be proven over and over again the past 37 years.
Over the past 37 years I’ve helped hundreds of businesses to prosper and grow. Back in 1993 I helped a business who was only doing $20,000 of revenue in a good month to generating $200,000 of revenue 3 months later… 10 times what they did in a good month. Within 6 more months they were doing $1,000,000+ of revenue a month, and never looked back.
I just shared a little about me above. I get into a lot more details of who I am and my credentials on the Why DIY Courses page. Here's a 'copy and paste' of some of what was shared about me on that page:
Mr. Chesnut's expertise in marketing began in 1985 when he purchased his first course from Jay Abraham. Back then he studied under Jay Abraham to learn "marketing strategies" and Dan Kennedy to learn how to create compelling "marketing pieces". It takes both to succeed!
Since those early days he's invested well over $100,000 into learning and mastering marketing and copywriting. His mentors are many including some of the most well known experts in marketing and copywriting.
He started working with offline businesses and their marketing in 1989. Since becoming a consultant his successes are many. One thing is very clear... he thoroughly understand the offline business and how to market their business.
In 1992 he had one of his biggest successes up to that point. He started working with a company in 1992. They sold software to insurance agencies. In December of 1992 they did $20,000 of business. It was also in December he implemented his marketing strategy.
In January the company did $200,000 of business and in another 5 months the company was doing $1,000,000 of business and they never looked back. They became the fastest growing and most successful company in their industry. When Mr. Chesnut started working with them they were still in the startup phase.
It's all about marketing.
There were other competing companies that offered a better product. Product wasn't the key. It was the marketing put in place that allowed this company to experience such massive growth.
In 1994 he created his first marketing courses for a niche industry he has a lot of experience in, the insurance industry.
The courses were wildly successful. Insurance agencies called the two courses he created their "Marketing Bible".
Twenty years later he met one of the agencies who purchased his courses. They raved about the courses and said these courses were the reason they were able to grow such a large thriving agency. It really warmed Mr. Chesnut's heart to hear this.
I love marketing, and I understand it at a very deep level. It makes sense to me. After I sold my interest in the business in 1989 I became a full-time marketer helping other businesses to effectively market their business.
Then in the late 1990’s a course creator started marketing a course on selling online marketing services to offline businesses.
Their massive success in selling this $1,995 course created a whole new industry of course creators creating courses on selling different online marketing strategies to people teaching them how to sell the marketing strategy to offline businesses. This is when everything changed. Let me explain.
Professional Online Marketers Tapped Into A New Market Place... Teaching People With Absolutely No Marketing Experience At All How To Sell Online Marketing Strategies to Offline Businesses!
What the course creators who were professional online marketers were doing was taking a specific online marketing strategy and teaching people desperate to create their own home-based business how to sell this strategy to offline businesses. The high majority of the people who purchased these courses had absolutely no marketing experience at all!
Picture it... the internet was relatively new and using the internet was a new approach to marketing which made it semi-easy to sell these "new" strategies to offline businesses so they'd be the first in their market place to take advantage of them.
It's not that these strategies were bad, they were actually pretty darn good. The problem was the marketer selling them and then implementing them didn't have a full and complete understanding of marketing let alone the uniqueness of the offline business and offline marketing. Because of lacking this knowledge they were putting them in place incorrectly or were missing key factors which played an important role in how they should be implemented for maximum effectiveness!
This was the story case after case.
I went from helping businesses with their marketing to fixing the marketing put in place in businesses. This became my full-time job, and it was extremely frustrating! This is why I started working with online marketers helping them to do it right, but that story is for another day.
I'm not saying the online marketing strategies put in place by these backyard marketers didn't help offline businesses. Many did help them.
What I'm saying is the results could've been far greater if implemented correctly taking into consideration the uniqueness of the offline business and factoring in key factors specific to the offline business.
In the end who really made the most money was the professional online marketers who were selling their courses to hungry, desperate people looking to make a good income from their own home-based business.
To help you better let me give you an example of a common strategy being sold to offline businesses and how it's being sold and implemented wrong...
Selling Search Engine Optimization (SEO) As A Lead Generation Strategy… It’s NOT!
Selling SEO became the top product these backyard marketers sold because it’s a huge money maker with a monthly reoccurring fee. This is where they do on-page and off-page optimization strategies, plus backlinks and numerous other things so your website shows up on the first page of the search engine results page.
After they’ve done the work for you here’s how it works. Let’s say you’re a dentist and a consumer went to Google and did a search for “Dentists in Seattle” or “Seattle Dentist”. On the 1st page of the search results page they see your business. They see your business on the 1st page because of the SEO work they did.
The consumer then clicks on the link to jump to your website. (There's a lot more to this than what I'm sharing here, I'm just trying to make a point.)
So they clicked on the link for your business taking them to your website. This ends the objective for SEO, one of the most expensive marketing services you’ll pay for, because it accomplished what it was designed to do… it sent consumers who are looking for a Dentist to your website.
Again, that’s the sole objective of what SEO does. It's important that you understand this.
It doesn’t create a lead or a client. It solely sends people looking for a business like yours to your website. We call these people “website visitors”.
Now what?
Pay very close attention… Now it’s up to your website to do the heavy lifting and turn these website visitors into a lead or client.
Did you get that?
SEO sends consumers to your website (website visitors) and then it’s up to your website to convert these visitors into a lead and/or client depending on your sales funnel.
Not knowing what the sole purpose of SEO is and that it’s the website that does the heavy lifting to turn the visitors into leads is going to massively effect the results you’ll get from your marketing dollars, the revenue you’ll generate and your business profits.
But now knowing this you can fix this critical mistake and then watch your leads, sales, revenue and profits skyrocket!
How do you fix it?
Have a "marketing driven" website created for you. One that excites and compels people to want to do business with you.
Not an informational website, but a marketing driven website. These are two distinctly different types of websites, but it's an "informational" website that are being created because that's all the high majority of website designers know.
A marketing driven website requires copywriting skills which most website designers don't have.
Once done it's not uncommon to see a 2-10 times increase in leads and sales from your SEO work. I’ve seen even higher.
There are numerous factors that play a role in how big of an increase you’ll have.
Now, having introduced you to the "marketing driven" website and the importance of it to in relationship to SEO it would be wrong of me to not take share one more key point about the importance of having an marketing driven website. This point is best illustrated from this image...
As you can see, just about everything you do in the way of marketing sends people to your website. This makes your website the absolute most important marketing asset you have! But again, if you don't have the knowledge I'm sharing in the course, "The Foundation To Marketing" you're not going to be able to create a marketing driven website specific to your market place!
Everything you do in the way of marketing must be specific to your market place.
As you may be noticing, I love to teach and help people. With this point in mind, there's one more "key" thing you could do that will make you the go-to-business in your market place who pulls in the majority of leads and clients in your market place, but I'll save that information for the course.
I used SEO and how marketers are selling it as a lead generation strategy to give you the facts behind SEO and the key to creating far greater results from SEO for your business which is having a “marketing driven” website.
Consistently businesses are being sold SEO wrong, that it’s a lead generation strategy but it’s not. In its purest form it’s a traffic generation strategy. When it’s sold wrong and all of the pieces aren’t put in place correctly you’re not going to get the results you’re after from your marketing efforts and dollars!
Instead, what happens, is consumers click into your website, draw an opinion about it and either move forward or click out of it and go to the next business on the search engine results page.
The Foundation To Marketing Course Solves A Lot Of Marketing Mistakes And Shows You How To Do It Right!
This is what this course I wrote is all about… giving you key factors in marketing that’ll massively increase your results. Along with this it’s to show you why marketing strategies you’ve implemented either failed or got mediocre results, and then shows you how to fix the problem.
In this first release I address the main areas where backyard marketers screw up on putting marketing strategies in place in a business. (So you know, when you purchase this course you'll get all future updates to it which in itself is worth a lot of money, estimated at around $500.)
Be very clear, there’s actually a lot to marketing and a lot of factors to consider if you’re going to be as effective in your marketing as possible to maximize your marketing dollars. When you don’t have a thorough understanding of marketing you’re going to make mistakes, put things in place wrong, use the wrong strategies and so on.
This is why I wrote the Foundation To Marketing course. I’m sick and tired of backyard marketers taking advantage of businesses, of taking your hard earned money and not maximizing your marketing results because they don’t have the level of marketing experience needed to do the best job for you.
And by the way, I’m also making this course available to other marketers. If they’re going to sell marketing services then I want them to do it right! Therefore, if you’re working with a marketer you should ask them if they’ve purchased this course.
So let me show you what this course is all about…
Discover the foundation to marketing your business...
“A Roadmap To Effectively Marketing Your Local Business!”
Learn the foundation and keys to effectively marketing your businesses, how to determine if a recommended strategy is right for your business and how to optimize your business to grow exponentially!
There are key marketing elements that must be considered and factored into any marketing strategy you put in place. Overlook or ignore these key elements and watch the strategy get mediocre results or fail miserably!
Unfortunately way too many people aren't factoring in these foundational marketing elements when recommending or implementing a strategy costing businesses a lot of money and hurting their results.
On top of this, there are very distinct differences between an online business and an offline business which again must be factored in when implementing an online strategy into an offline business. This course gives you a roadmap key to implementing marketing in the offline business.
Introducing a marketing foundational course for the offline local business created from 30 years of local business marketing experience. In this course you'll learn:
This is just the beginning of what you'll learn.
There are a lot of "gimmicks" out there which you'll now be able to separate from real strategies, and you'll learn the key to evaluating strategies recommended to you and strategies you run across on the internet.
To give you a better understanding of everything you'll be learning in this course I'll be sharing with you chapter by chapter what you'll learn in this course further on (Click here if you want to jump down to it).
First, something to think about...
The biggest challenge small and new businesses face is not having enough cash flow to cover all of their expenses and support their marketing efforts to continue growing their business. This is a caused by not creating enough sales.
Understanding and knowing that marketing creates sales we quickly realize this is a marketing problem!
There is right ways and wrong ways to go about marketing your business, but if you don't know or understand the foundation to marketing you're going to make bad decisions and be mislead by other marketers who don't understand the foundation to marketing for local businesses either.
Here are the top 2 reasons I created this course:
Reason #1: Because There Are A Lot Of Things Which Can Hinder Your Marketing Results.
I can't tell you how many business owners and even experienced marketers who have crafted what they believed was the absolute perfect marketing strategy for a business and then failed miserably! I see it happen over and over and over again.
Or some marketer will convince the business to implement a marketing strategy but it gets dismal results.
Why did it fail? Or the bigger question is, "Can you/they fix it?"
This is in part what this new course I'm introducing addresses. What I've learned over the years is, "What may be obvious to me due to my extensive background in marketing isn't always obvious to the business."
The problem here is as the business owner you are taking on all of the risk. If the strategy implemented is a huge success everyone is happy and you've made a huge ROI. On the other hand, if it's a failure you incur all of the cost and end up covering the lose.
When I first started working with other businesses in 1989 with their marketing I was experiencing incredible results. I remember a business in Montana I was working with. What I did was took a strategy and marketing piece I used for a business in Boise, ID which was wildly successful and I used the exact same strategy and piece for the Montana company.
I bombed! It was a dismal failure.
I took a step backwards to figure out how this could be. I mean the strategy and marketing piece I used with the business in Boise was a full blown home run of a marketing strategy. How could such a successful strategy fail for the business in Montana? It made absolutely no sense!
Because I already knew what the key was to creating winning strategies I started reviewing each part in relationship to the Montana business.
Ah ha, I see where I screwed up at.
What are the key parts to a winning marketing strategy?
I disclose them in this course. I also share why I failed with the business in Montana and what I did to fix it to create another home run marketing strategy.
When you're done with the course you will be able to also review/analyze a strategy to see why it failed. Or better yet, you'll be able to make sure all of the right pieces are in place up front so it doesn't fail.
Reason #2: Getting Bad Advice From A Marketer Who's Not Very Fluent With Marketing For Offline Businesses.
People who market marketing services to offline businesses are not going to be happy with me being so blunt here. Maybe they should buy this course too.
In fact, I would strongly recommend they do buy it so the next time they recommend a marketing strategy to you they will be more equipped at making sure it's the right strategy for your type of business and that it gets put in place properly.
In the course I'm going to share with you how I had a business come to me after spending $367,000 to a competing marketing firm wondering why they weren't generating bucket loads of leads and making tons of new sales left and right.
I reviewed the strategies put in place and saw immediately the disconnect.
And yes, $367,000 is crazy high which really peaked my curiosity to see what a business would spend $367,000 on for marketing services.
I share in this course what I immediately saw and the advice I gave the business which changed everything for them and put them on the right track to create massive results.
It's an eye opener and one of the biggest mistakes other marketers completely overlook when recommending marketing strategies to a business and when implementing a strategy into a business.
In fact, like I've already shared, over the past 10-15 years I've spend more time fixing what other marketers have put in place than just about anything else. Somehow I've been pegged the "marketing fix-it guy".
In addition, it's also because of other marketers giving really bad advice to local businesses that business owners are getting more involved in their marketing, are taking on more of the marketing themselves along with getting more educated about the different strategies available.
I feel this is a really smart decision. It's your business and you need to be on top what marketing is put in place in your business.
This is also why we chose to make available DIY courses.
DIY courses and working with other marketers is fine as long as you understand the foundation to marketing to make sure you're putting in place the right marketing into your business.
This course will be one of the most important courses on marketing you will ever purchase. It's foundational!
Here's What Other's Who Have Purchased Courses From Mr. C (his closest friends call him "Mr. C") Have To Say...
Now take a look at what people said about my $995 "Ultimate Training Course"...
There are many more testimonials. You have to realize that Mr. C has been helping local offline businesses since 1989 with their marketing, and previous to that he used his marketing skills for his own business which grew like wild fire because of the marketing he put in place. And then he helped other marketers do marketing the right way.
This course here is new. He's been very clear about that. And he shared with you why he created this course.
Here's A Chapter By Chapter Overview Of This Course To Show You What You'll Be Learning...
Chapter 1: Lays The Foundation To Marketing
This chapter digs into offline marketing laying the foundation to offline marketing. It's the perfect first chapter.
Chapter 2: Addresses A Big Mistake I've Seen A Lot Of Business Owners Make
I needed to address this issue because it will affect and hinder the marketing you could and should be putting in place in your business.
Along with this...
Chapter 3: Compares Two Core Areas Of Marketing
This is how I fixed the business who paid $367,000 for marketing and got very disappointing results until I showed them why and how to fix it. This is covered here. I share the outline of my recommendations to fix the big mistakes here.
Chapter 4: Understanding The Difference Between an Online Business and an Offline Business In Relationship To Marketing
Here I'm sharing key information showing the key differences between an online business and an offline business. It's very important to know this when taking an online marketing strategy and implementing it into and offline business.
Chapter 5: Teaches You The #1 Thing Marketers Overlook and/or Get Wrong
The high majority of times when I'm brought in to help a business fix their marketing, this is the problem or part of the problem! This right here is where most marketers and business make a mistake in their marketing strategies... choosing which to use and implementing them into the businesses marketing portfolio.
Chapter 6: Exponentially Growing You Business And Business Optimization
This is by far the largest chapter with the most pages, and for good reason.
Chapter 7: Here I Dig Into A Commonly Overlooked Area Of Marketing
Did you know there are things you can do to "support" your marketing efforts that can be the difference between success and failure?
That's what I'm discussing here, and you do not want to miss this chapter (or any of the other chapters, as far as that goes.)
Chapter 8: This Is All About Your Competition
There are things you should be doing and analyzing to give yourself a competitive advantage. That, and more, is what will be discussed in this chapter.
Chapter 9: This Compares Institutional Ads Versus Direct Response
What is each one, and how are they different? This is what I cover.
In this chapter I also share another important part of marketing that's more important to offline businesses and is discarded by so many of the newer marketers because they just don't understand offline marketing!
Chapter 10: Focuses On Your Marketing Objective
There are a lot of reasons why you'd implement a marketing strategy. Marketing done right is much more than just lead generation or creating a sale. This is the 2nd largest chapter with a lot of important foundational marketing information.
By the way, the majority of businesses do Lead Generation marketing all wrong which I also address here.
Chapter 11: The Marketing Strategy Versus The Marketing Piece... Understanding The Differences
You need to understand this and know the differences.
Chapter 12: Presents And Explains One Of The Most Powerful, Most Effective Marketing Strategies In Existence!
I teach a marketing strategy I've been using since I first learned marketing which is still one of the most effective and powerful marketing strategies every used. This is one of the key strategies I added to help many of my clients massively increase their sales from leads generated.
Yes, I skipped Chapter 13. It's not by accident. I'm not superstitious, but others may be. Just like hotels don't have a 13th floor I don't have a 13th chapter.
Chapter 14: Is All About "Marketing Campaigns"
Most everything I do is built around a "campaign". Why?
I explain why.
Chapter 15: Putting It All Together
Up to this point I've explained the foundational elements to marketing your local business. Now the fun begins where I show you ways to put it all together.
My Final Thoughts
Up to this point I've explained the foundational elements to marketing your local business. Now the fun begins where I should you ways to put it all together.
The objective of this course is to teach you the "foundation" to offline marketing. This course accomplishes this very important objective which is key information to know in order to be able to evaluate strategies being recommended to you and being able to properly implement a strategy into your business.
Me being me, I also added additional information into this course because I'm a firm believer in giving more.
I'm also going to create videos where I go through each and every chapter to make sure you understand the key points to each chapter and to provide even more information about the topic of that chapter. This is again going above and beyond.
I'm doing this because I really want you to understand all of this so you can effectively market your business and generate the sales revenue needed to grow your business.
Plus, I'm just sick and tired of local businesses being taken advantage of because of their lack of knowledge in marketing.
Knowledge is power. Having this knowledge also makes sure you're making the best and the right choices for marketing your company.
Risk-Free Money Back Guarantee
Obviously we offer a risk-free money back guarantee...
You will totally love this course or you will get all of your money back...
We are so confident that this “A Roadmap To Effectively Marketing Your Local Business” course will give you the information you need to maximize the effectiveness of your marketing strategies, you're going to be smiling big as you see more leads and sales from your marketing efforts.
However, if for some unexpected reason you find this course not to be all that we said it is and you're not experiencing an increase in leads and sales we'll give you 100% of your money back.
I'm just going to say, I've been helping businesses increase the effectiveness of their marketing for 37 years now and I've had to come behind a lot of the backyard marketers cleaning up their mess so it would absolutely shock me if you asked for a refund. This is why I would need a specific reason why you want a refund. That way if I didn't explain something well enough or need to add additional information I'll know what additional information to add.
Don't misunderstand me. If you ask for a refund you'll get it, but along with that I need to know why the course didn't work for you so I can make improvements on it.
We offer a 100% 60 day money back guarantee. Your satisfaction is our higher priority.
Please remember, we really need a valid reason for processing your refund request like discussed above. Providing the best information in way that's easy to follow is important to us.
We are just finishing up on this course. If you want to save a lot of money you can pre-purchase it. That's right, we're allowing people to pre-purchasing it at a greatly discounted price...
Pre-Purchase Price: This powerful, foundational course is almost done. You can pre-purchase it at $400 off when purchased before it's completed and if you agree to provide us with an honest testimonial about the course (use the Coupon Code which is shown at the buy button). Of course we'll be offering a money back guarantee should there be any reason you change your mind.
Important Notice: Once this course is completed and released, because this is a new course I’ve agreed to give away the first 250 copies at a significant 40% discount ($297) … But once the first 250 copies are gone, I’ll need to price the course appropriately at it's regular $497 price. Our system will track how many people use the coupon code and will end being able to use it once 250 businesses have used the coupon code for the discount.
"Yes! I really want to increase the effectiveness of my marketing efforts and increase the return on investment of my marketing dollars. I'm excited about increasing the number of leads and sales I'll make!
Please, send me my copy of your "A Roadmap To Effectively Marketing Your Local Business" course. I'm ready to apply these really easy-to-follow strategies before my competitors do!"
Normal Price $497
Pre-Purchase Price (Includes Video)...
ONLY $97
($400 Savings)
For the $400 Discount use this Coupon Code: 400-PRE-FM
This coupon code expires 12/31/2022 or once the course is completed which we anticipate to be well before 12/31/22.
You'll be emailed when the course is available to download.
After It's Completed & Released The Price Will Go To An Introductory Price Until 250 Courses Have Been Purchased. Here's What The Introductory Price Will Be...
$297 ($200 Savings)
The $200 savings starts after we release the course: 200-INTRO-FM
This course has been a labor of love. It's a very important course for people who own a business so they can make sure the right marketing is being put in place in their business and for people who are putting the marketing strategies in place in local offline businesses to make sure they're picking the right strategies for the specific business and implementing it properly in the business based upon the type of business it is.
My goal is to help you avoid putting in place the wrong marketing for your type of business which will save you a lot of money and frustrations, and to help you put in place the marketing in your business properly. Experiencing what I have over the years shows just how important this course is.
There are tons of courses out there on different marketing strategies you could put in place in your business, but there are no courses out there to show you how to analyze that marketing strategy based upon key marketing factors to make sure it will be a successful strategy for your specific business.
I know you're really appreciate the course.
To Your Many Successes,
Bradley Chesnut, Master Marketer
P.S. I expect this course to be an evolving course as I hear from businesses who have purchased it. I anticipate I'll add additional "clarifying" content on existing subjects in the course to better explain things. I'm aware that everything I taught in the course is just second nature to me but may be very foreign to some businesses reading it. I intend to provide clarification for those who need it.
In addition, as I hear about other things that are hindering a businesses results it's very likely I'll add new chapters to address those items.
You will get all updates to this course absolutely free. No cost!
My team says I'm crazy to do this and should charge something, even if a small amount, for updates to the course. If my sole focus was on "business optimization strategies" then I'd agree. My focus is more on how important this course is to businesses to help them maximize their marketing dollars and create great results from their marketing efforts, and bluntly I want to get it into as many hands as possible.
