About Mr. C and his marketing expertise...

It’s a new world when it comes to marketing today. With smart phones and the internet it’s dramatically changed the playing field. But if the marketer doesn't have a deep understanding of offline businesses they're going to make the wrong recommendations to businesses, setup the strategies and marketing assets wrong and any number of other problems.

There are very distinct differences between an offline business and an online business which play an important role in what marketing gets put in place and how you set it up!

Having said this, Mr. C can't emphasis enough how important it is that anyone who works with you and your business has a clear understand of offline marketing. Without this knowledge you end up with having “online” strategies put in place which, unless they are re-engineered for the offline business, just don’t work as well as they could for the offline business.

We’ve watched many businesses spend large sums of money with other marketing companies and not generate the kind of ROI they could and should be receiving.

Do It Yourself Courses

Mr. C has semi-retired, but that doesn't mean he's done helping individuals with a home based business or offline businesses to prosper and succeed. To help a lot more people and businesses he's transitioned from working one on one with people and businesses to creating courses and recommend courses so he can help thousands of people and businesses.

In the process of working with many businesses, we are impressed (really, we are) that there are so many businesses who want to handle the core of their marketing themselves. We’re impressed because NOBODY knows your business better than you or has as much riding on the success of your business as you.

However, this doesn’t mean the businesses we run across who are doing it themselves are doing it right. This is in part another reason why we started creating and offering DIY courses.

Business love our courses. Just as important, they appreciate that if they get stuck on something or just don’t want to take on doing a step or the whole thing they can turn it over to us.

We love working with DIY businesses. We just want to make sure you get the right instructions on how to do the strategy.

Now, let me tell you more about Mr. C and why you should be excited about learning from him...

The 36 Year Guerilla Offline Marketer (as of 2021), Mr. C: An Overview Of His Marketing Experiences And Successes... It All Started In 1985

Mr. C has been doing offline marketing since 1985 when he started his first offline business, an insurance agency.

With the insurance industry being an extremely competitive and tough market -- who wants to talk to an insurance agent -- and with a lot of agencies in town his work was cut out. The solution?

To learn marketing at a very deep level to out-market and out-sell his competition. He knew a key part of creating a successful business was to stand out in a crowded market place and not be part of the crowd.

With innovative marketing, thanks to a $1500 course he purchased from Jay Abraham, he grew his agency by 300-500% per year per office. He grew from one office to offices in 9 different locations.

 Mr. C Excitedly Walked Away From 112  Hour Work Weeks To Go Into Consulting. As A Marketing Consultant He Helped A Lot Of Businesses Grow & Prosper While Giving Him Back His Time.

In 1989 Mr. C sold the agency and went into full time consulting. Between working 112 hours per week and having a young family he desperately wanted to spend more time with, he started working with small businesses helping them with their marketing.

As to be expected, his primary market place in the beginning of his new consulting business was the very competitive market place of insurance helping insurance agencies grow their business. Mr. C learned very quickly how to compete in a competitive market place, which is a more aggressive, methodical style of marketing.

Pretty consistently his agency clients were referring their commercial customers to Mr. C which he also helped. Mr. C has been very effective in helping any offline business with their marketing.

By 1991 he had built quite a name for himself. Businesses that followed his methods were growing in leaps and bounds. That's because he not only generated a lot of leads for them, he also put special marketing in place to complement the sales process along with working with the sales team on how to work the leads. Between the two things, far more leads turned into customers.

Then, as the big clincher, Mr. C would put in place the marketing and strategies to turn these new customers into ongoing repeat customers that continued purchasing from the business. Mr. C's clients saw a huge increase in the lifetime value of their clients.

A strong motivator for Mr. C to master marketing and business optimization strategies was in the early years Mr. C was paid based upon performance. He would receive a percent of the new revenue he would generate for the business from his marketing.

If the marketing strategy he put in place had a homerun, he make a financial killing. If it did poorly or bombed, then it gave Mr. C the incentive to figure out why and fix the problem.

It wasn't long before a major obstacle reared its ugly head... his clients were getting so many leads they couldn't work them all along with service existing clients and getting quotes for the new clients all at the same time. Leads would sit on their desk collecting dust.

This was a huge problem because unless a sale was made Mr. C didn't make any money.

This is when Mr. C got into automation. It was the best solution for helping businesses increase their productivity which would then free up their time to work the leads.

Mr. C has two loves... marketing and automation. Automation to help the business be more productive, and marketing to help the business grow. Between the two, businesses are able to be far more profitable and grow much faster.

Because we're talking about marketing here we will focus on Mr. C's marketing experiences and expertise's and not his background in automation.

Mr. C Helped A Startup Company Go from $20,000 per Month to $1 Million per Month

In 1992/93 Mr. C's marketing skills was really put to the test by helping a startup software company with their marketing. Unlike your typical offline business, the software company had uniquely different demographics and a different sales approach, along with marketing to businesses on a national level. If all that wasn't enough, the market place was extremely competitive with 3 main players that were dominating the market place!

Making a long story short, Mr. C helped put the strategically designed marketing pieces together. He then designed the sales funnel to support marketing to a competitive market place.

It's important to understand that there are key things you must do different when marketing in a highly competitive market place. Not knowing this is a quick route to the poor house when you're in a competitive market place.

Prior to mailing out the marketing piece the company did $20,000 of business in a good month.

The marketing piece was mailed out in December of 1992. In January of 93, 30 days later, the company pulled in $200,000 of new business, an increase of 10 times their best month.

By continuing to work with the sales team on how to work the leads and tweaking the marketing piece doing A/B tests, in 5 more months the company broke their first $1,000,000 month. After that, million dollar months became the norm.

In October of 1993 the company was bought out for many millions by a larger more established company.

To date, no other company in that industry has ever come close to the number of sales this company pulled in each month. This company was and still is the fastest growing company in that industry, a bench mark others have tried to match but have never been able to even come close to.

Mr. C stopped working with the company after they were bought out.

Introduced A Marketing Course To Insurance Agencies That Was Wildly Successful by Taking Marketing To A Whole New Level

In 1994 Mr. C created two marketing courses for insurance agencies. They comprised of the strategies that he was using that were consistently helping agencies to explode in new revenue. They were...

Unlike the typical course on the market that only focused on generating leads for new clients, the courses Mr. C created showed agencies how to grow a huge business in less effort and less time.

Agencies that purchased the courses were not only bringing in new clients on a consistent basis, they were massively increasing the lifetime value of each client by learning effective strategies to market other products to their clients and to increase their retention level of their clients.

As Mr. C's clients were thankful for learning, getting a lot of leads is only part of a good marketing plan. It's also...

• Putting in place strategic marketing to support the sales process to turn more leads into customers
• Having the right sales funnel for their business
• Understanding the 4 core building blocks to building a business... the key to explosive growth with less effort and cost
• Posturing your business in the market place (today they call this "branding" strategies)
• Knowing the demographics of your market place so you're marketing to the right group...

... and much more.

Many called these courses their marketing bible with 100 to 1,000% growth. Then, with this new found knowledge of marketing and the special chapter on buying agencies, these agencies were buying other agencies and turning their investment into a huge ROI by putting in place the right kind of marketing to grow these new agencies they were buying.

Clearly, Mr. C captured the very essence of this specific niche and how businesses in this niche can effectively market to grow their business.

The courses were so successful Mr. C could hardly keep them on the shelf. Remember, this is pre-internet so all courses were mailed out in 3-ring binders.

Mr. C has been a committed student of the business of marketing for the past 36 years. With high-end mentors like Jay Abraham, Dan Kennedy, David Garfinkel and more, his knowledge, skill set and successes continued. 

In 2000 Mr. C started taking advantage of the internet to complement his marketing efforts. He started out with two key strategies, both of which were wildly successful for his clients and still are today...

To benefit from Mr. C's experiences and massive successes we are providing you with Do-It-Yourself courses

Now you can capitalize on Mr. C's experiences, skill sets, knowledge and ability to show you how to out-market and out-sell your competition in even the most competitive market place.

Mr. C has had a long and wildly successful career in helping businesses of all kinds with their marketing to grow their businesses and increase their revenue and profits, and of helping lots of people create a successful home-based business. 

There are many different types of home based businesses an individual could start so the first step is helping people to determine which type would be best for them and their family.

Both areas are areas Mr. C loves. He loves helping businesses prosper and succeed and he loves helping individuals create their own home-based business.

A key to his ongoing work with businesses and individuals is the creating of courses and recommending courses to those he works with. Already there are a lot of really good courses out on the market (there's also a lot of crap courses) so the courses he's creating and making available are to provide training in areas not being covered by other courses in key areas or to create courses where the other courses on that topic just simply suck!

The other type of course he'll be creating is filler courses. These are courses to fill in the gaps commonly missed or not covered in enough detail for the newbie. 

Finally, on a very select basis he still helps local businesses personally with their marketing and the implementation of strategies into their business. 

Mostly he refers businesses to other marketers he trusts to handle the marketing for businesses when they don't want to do it themselves and want to hire someone to handle it for them.