Did you know that, according to the New York Times, 65% of new business for the offline business comes from referrals?
In addition...
...referred customers have a 16% higher life-time value (Wharton School of Business);
...a referral is 4 times more likely to buy when referred by a friend (Nielsen) ; and
...59% of people say that a driving force in their purchase decision is based upon word of mouth.
90% of small businesses consider word of mouth advertising very important as one of their marketing tools.
Referrals are the lifeline to any business.
Did you also know that 83% of consumers are willing to give referrals after a positive experience, yet only 29% actually do? (Texas Tech University)
Or from another study that shows 91% of happy customers said they’d give referrals, but 80% have not been encouraged to do so.
Shocking, isn’t it?!
Over and over again we find sales people and staff alike simply having a hard time asking for referrals. Yet, with as easy as it is to sell a product to a referral, as business owners we’re constantly beating our head against the wall on how to get more referrals.
There are numerous referral programs you can put in place which will drive pre-sold clients ready to do business with you to your company. Referrals have been the lifeline to so many businesses, and are about the easiest prospect to close. We all love referrals, don’t we?
What's exciting is referral marketing continues to grow and be even more valuable to a business. This has become even more effective with technology.
Bluntly, every business should have a formalized referral program. This is where you have a "system" for generating referrals practically on auto-pilot.
For all of the reasons we've mentioned here, they are why we’re making available to you a special course that solely focuses on referral marketing… “Building My Business The Easy Way … With Referral Marketing”. It will teach you…